MARIBA·PROCESS A Mariba Media Company
Supply ↔ Demand
Mariba Process A Mariba Media Company US · EU · Asia

We route supply to demand signals, and demand to compliant supply.

Mariba Process reads live demand signals and compliant capacity across funding, talent, supplies, bids and buyers — then routes one to the other, in both directions. Research first. Matching second. Introduction third. And we keep routing until fulfillment.

  • $17M+Client facilities and contracts routed
  • $26B+Addressable demand screened
  • 3Operating theatres — US · EU · Asia
  • 17Anonymised client results
US United States Oklahoma base. US-hours coverage for funding, talent, supply and enterprise demand mandates across North America.
EU European Union Cross-border routing between EU capital, infrastructure sponsors, compliant suppliers and hiring mandates.
Asia Asia Demand-side and supply-side routing across Asian buyers, suppliers, talent pools and infrastructure counterparties — with compliance screening at the point of introduction.
Strategic Memo · On Routing, Not Outreach

Most B2B routing runs one way. We build it both ways.

The market does not lack supply. It does not lack demand. It lacks a routing layer that reads both at once — and matches them through research, not volume.

Capital, talent, supplies and demand do not find each other cleanly. Supply sits with capacity that cannot see the demand. Demand sits with requirements that cannot see the compliant capacity. Most operators pick a side — sell-side outbound, buy-side sourcing — and route in one direction only.

The myoProcess model proved the leverage is in the introduction. Our thesis is narrower: the leverage is in routing supply to demand signals, and demand to compliant supply, in the same motion.

The work is not outreach. It is research — mapping who controls the decision, what their live requirement is, and what compliance constraints sit on both sides. Then it is matching: requirements to compliant capacity. Only then do we route.

Funding is one pillar. Talent is another. Supplies, bids and buyers are the third. All three run on the same two-way routing layer — supply to demand signals, and demand to supply signals — filtered for value, demand and compliant capacity.

Value. Does the introduction make sense for both sides, not just ours? Demand. Is the requirement live, with a decision window and a counterparty who can act? Compliant capacity. Can the supply side actually deliver — legally, operationally and at the standard the buyer expects?

When all three filters clear, we route the signal in whichever direction the demand sits. When one fails, we do not make the introduction. That discipline is the product.

We do not route once and walk away. In every market we operate — US, EU, Asia — supply and demand signals are guaranteed to exist. If the first curated introduction does not reach fulfillment, we route again. We keep routing until fulfillment.

We are not a broker. We are not a headhunter. We are not a lead-gen agency. We are a routing layer that runs in both directions — and does not stop at the first introduction.

Being across the US, EU and Asia means we can read demand signals in one theatre and route compliant capacity from another. US mandates run on US hours from Oklahoma. EU and Asia mandates run through our cross-border desk. Funding, talent, supplies, bids and buyers move across all three.

Because in some markets, one introduction is noise. In others, one introduction — routed in the right direction — changes the direction of a company.

Mariba Process A Mariba Media Company · US · EU · Asia · Supply ↔ Demand
What We Route

Three flows. One two-way routing layer.

We do not treat funding, talent and supply as separate businesses. They are three flows through the same routing layer — and the value is in matching requirements to compliant capacity, in whichever direction the demand sits.

01

Funding → Opportunity

Funders, lenders and family offices routed to operators and projects whose mandate, risk profile and timing fit. And the inverse: operators with live funding requirements routed to the capital that can actually close.

02

Talent → Mandate

Senior operators routed to boards, funds and companies hiring quietly — before the role is advertised. And the inverse: mandates routed to operators whose track record, references and timing fit.

03

Supply, Bids & Buyers

Compliant capacity routed to live demand signals — suppliers to buyers, bidders to tenders, vendors to enterprise procurement. And the inverse: demand routed to compliant supply, screened for capability and commercial fit before the introduction is made.

Verticals · 9+ and counting

Nine vital industries. One routing layer.

We work where funding, talent, supply and demand intersect. These are the nine verticals where our routing layer is live today — and we add new verticals as demand emerges, not as a marketing exercise.

01Energy

Energy & Renewables

Solar, wind, IPP, storage. Sponsors routed to capital, offtakers, EPCs and specialist talent.

02Capital

Capital & Financial Services

Funders, lenders and family offices routed to demand with mandate fit, compliance and timing intact.

03Infrastructure

Infrastructure & Construction

Contractors and developers routed to project finance, compliant suppliers, bidders and offtake counterparties.

04Agriculture

Agriculture & AgTech

Farms, estates and processors routed to solar, irrigation, working capital and seasonal supply.

05Manufacturing

Manufacturing & Industrial

Producers and processors routed to funding, compliant inputs, specialist operators and equipment finance.

06Logistics

Logistics & Supply Chain

3PLs, freight operators and supply chain companies routed to funding, talent, bids and equipment finance.

07Healthcare

Healthcare & Life Sciences

Practices, med-tech and life sciences routed to equipment finance, clinical talent and strategic capital.

08Technology

Technology & SaaS

B2B founders routed to enterprise buyers, growth capital, senior talent and strategic acquirers.

09Mining

Mining & Natural Resources

Operators and contractors routed to funding, compliant suppliers, equipment and project capital.

09 vital industries — expanding as demand requires
How We Route

Research first. Match second. Introduction third.

You do not need to know who you should be meeting. That is the routing work. Tell us the requirement or the demand signal; we research the market, match requirements to compliant capacity, and route the introduction in whichever direction the demand sits.

01

Brief or Signal

You tell us the requirement — funding, a senior hire, a compliant supplier, a buyer, a bid — or you point us at a live demand signal. A short brief is enough. No cost, no obligation.

02

Research

We map the market: who controls the decision, what their mandate is, whether the timing is live, and what the compliance constraints are on both sides.

03

Match to Compliant Capacity

Requirements are matched to compliant capacity — funding to the mandate that fits, talent to the track record that fits, demand to the supplier who can actually deliver. If one side does not clear, we do not route.

04

Route

We make the introduction — warm, specific, quiet, in the right direction. You deal directly with the counterparty. The fee follows the routing decision, not the activity.

The Guarantee

We guarantee supply and demand signals in every market we operate.

If we open a market, the signals are there — live demand and compliant capacity, both readable. That is the guarantee. What we do not guarantee is that any single introduction converts. What we do commit to is this: we keep routing curated introductions until fulfillment.

Guaranteed

Signals exist.

In every theatre we operate — US, EU, Asia — there is live demand and compliant capacity. We do not open a market we cannot read. If we take a brief, the signals are there.

Committed

Routing until fulfillment.

If the first curated introduction does not reach fulfillment, we route again — under the same agreement, at no additional fee — until the requirement is fulfilled or the brief is withdrawn.

The guarantee covers the routing process: signals exist in every market we operate, and curated introductions continue until fulfillment. Commercial outcomes remain with the counterparty.

Commercial Terms

Fixed. Transparent. Aligned.

No commission you cannot see. No retainer you did not agree to. Three engagement models, all anchored on the routing decision — and all quoted upfront, in the currency of the theatre.

01

Fixed Success Fee

Upon fulfillment

A fixed fee agreed in advance, triggered when the routed introduction reaches fulfillment. If the first route does not convert, we keep routing — under the same agreement, at no additional fee — until fulfillment. The fee is disclosed upfront and does not move after signature.

02

Performance Retainer

Ongoing mandate

For counterparties who want a routing mandate on retainer. The retainer is credited against success fees. Available on demand, structured per theatre, and reviewed at each routing window. Routing-until-fulfillment applies to every brief under retainer.

03

Partnership

Based on demand

For networks, funds and platforms that want a routing partnership across US, EU or Asia. Structurally negotiated per theatre, based on the demand profile you bring and the counterparties you need access to. Partnerships carry the same routing-until-fulfillment commitment.

Common Questions

What decision makers ask first.

Mariba Process operates across three theatres. US mandates run on US hours from our Oklahoma base. EU and Asia mandates run through our cross-border desk, with coverage matched to the counterparty’s working hours. The routing layer is the same in all three; only the time zone changes.

The guarantee covers the routing process. In every market we operate — US, EU, Asia — supply and demand signals are guaranteed to exist and be readable; we do not open a market we cannot read. “Until fulfillment” means that if the first curated introduction does not reach fulfillment, we route again under the same agreement, at no additional fee, until the requirement is fulfilled or the brief is withdrawn. The guarantee does not cover the commercial outcome: terms, diligence and decisions remain with the counterparty.

It means we read both sides of the market at once. When a demand signal is live, we route compliant capacity to it — funding, talent, supplies, bidders or buyers, whichever the requirement calls for. When compliant capacity is live, we route the demand signal to it. Most operators pick a side. We do not.

Four pillars: funding, talent (headhunting and pre-mandate search), supplies (compliant capacity routed to demand), and bids and buyers (tenders and enterprise procurement routed to the counterparty who can act). Purchase order funding is one instrument inside the funding pillar — not the whole model.

Brokers, headhunters and lead-gen agencies are each paid for activity inside one lane. We are paid for the routing decision that converts — in whichever direction the demand sits. We do not sell databases. We do not run funnels. We do not run contingent search. We research the market, match requirements to compliant capacity, and route one filtered introduction at a time. If the introduction does not produce a result, there is no success fee.

myoProcess proved that the leverage in B2B sits with the person who controls introductions, not the person sending more outreach. Mariba Process applies that principle across funding, talent, supplies, bids and buyers — with a global theatre structure (US, EU, Asia), a two-way routing thesis, a routing-until-fulfillment commitment, and an explicit filter discipline: value, demand, compliant capacity. The model is inspired by myoProcess; the two-way routing, the guarantee and the vertical coverage are ours.

Nine vital industries today: energy and renewables, capital and financial services, infrastructure and construction, agriculture and AgTech, manufacturing and industrial, logistics and supply chain, healthcare and life sciences, technology and SaaS, and mining and natural resources. We add new verticals as demand emerges — not as a marketing exercise. If your sector is not listed, tell us the requirement; we will tell you plainly whether there is a routing path.

Three models. Fixed success fee upon fulfillment — agreed in advance, triggered when the routed introduction reaches fulfillment, no result no fee, with routing continued at no additional fee until fulfillment. Performance retainer — an ongoing routing mandate, credited against success fees, available on demand. Partnership — based on demand, negotiated per theatre. All fees are disclosed upfront and quoted in the currency of the theatre (USD, EUR or local).

Nothing. There is no cost and no obligation to open a brief. We research the market and tell you plainly whether there is a filtered introduction to make. If there isn’t, we say so.

We guarantee the routing process: signals exist in every market we operate, and curated introductions continue until fulfillment. We do not guarantee the commercial outcome. All terms, diligence and decisions are the exclusive responsibility of the counterparty that engages with you. No funding, hiring, procurement or commercial outcome is guaranteed.

Start a Conversation

Tell us what you need routed.

One brief. We will tell you if there is a filtered introduction to make — and route it if there is. US hours from Oklahoma. Cross-border coverage across the EU and Asia. And we keep routing until fulfillment.

A complete brief is best: who you are, the funding / talent / supply / bid / buyer requirement, and any standard documents. No cost. No obligation. Routing continues until fulfillment.

Tell Us What You Need